Lilly Pulitzer x Target Pop Up Shop at Bryant Park

One thing I love about living in NYC is all the fun pop up product or fashion launches that occur all the time around the city. Luckily for me, the Lilly Pulitzer for Target pop-up shop is at Bryant Park today (4/16/2015). It is across the street from my office. I was lured by the sunshine and the happy prints in the midst of glass skyscrapers. For a moment, I transported myself to a fabulous backyard party with hammocks, lawn chairs, and casual drinks.

Source: laviepartagee.com

They had a main pop up shop on the 5th avenue side of Bryant Park (by the Bryant Park Grill), which had the usual long lines. I skipped that chaos and checked out the presentation that was on the 6th avenue side. It is a great way to take in the sun and to check out some of the items up close. The collection is available online and in store this Sunday.

Source: laviepartagee.com

These lovely ladies were hanging out and modeling clothes at the same time. I like how their outfits were styled and modeled by actual Target or Lily Pulitzer’s employees. The fabric is of good quality and much better than Target’s last few collections. The chairs, hammocks, and related accessories will make great additions to any balcony or backyard oasis. For once, I am excited to see what I can snap up from this collection.